I researched white supremacist groups and visited the same sites that my husband frequented. After a month of clicking on platforms that ranged from The Drudge Report to The Daily Stormer and reading about the alleged takeover of Illuminati Elite, my computer turned into a Nazi.
Up until then I hadn’t realized that my computer, like me, was ethnically Jewish. The ads that normally filtered through my Facebook feed were preoccupied with celebrity gossip, yarn sales and timely reminders from Chabad.org advising me to pre-order kosher lamb legs for Pesach.
This is what constant optimization in the name of marketing does to computing systems. A never ending echo chamber that will happily keep feeding you the same things over and over as they cannot tell what is “wrong” or “right” or “uncouth” or “proper”. They can only do as they’re told.