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Gifford v. Sheil is not the first time an influencer has accused another of copying them — copyright itself is frequently weaponized in inter-creator conflicts through the Digital Millennium Copyright Act (DMCA) notice-and-takedown regime. Gifford’s suit, which takes the battle out of the realm of platform-level DMCA adjudication and into a federal district court, significantly raises the stakes. Perhaps the suit will serve as a serious warning shot to other influencers, but it mostly strikes me as a last-ditch effort by someone who has exhausted her other (few) options.

Source: The influencer lawsuit that could change the industry – The Verge

The article itself says regardless of who pushes a product on you, amazon still gets paid. This suit has the potential to change the entire ecosystem stateside for content creators… while corporations will stay mum so people forget about their role in the entire situation.