it’s wild how many companies are rushing to AI for promo art. Like, just scrolling down social media for one (1) second will show you gorgeous illustrations and works of passion; wouldn’t you want to promote YOUR OWN PRODUCT with genuine artwork??
Other excellent call outs for folks sharing this with non-artist or people who don’t care: the article goes on to not only talk about the roast but also how AI/Microsoft is literally depleting entire city water sources to keep their servers from melting from all the power AI irresponsibly consumes.
While my job doesn’t care about the ethics of art & artists- they literally have an environmental clause in our business that this will literally hault projects because we wouldn’t be caught reporting this internally. Lots of folks talk environmental impact of AI but it’s great to see literal MIT research and reports detailing it. Keeping this in pocket for when the Digital Guy on the team starts pitching AI art for our company blog article headers.
A week after this, wacom goes and uses AI-gen imagery to sell their DRAWING TABLETS
