Coders came up with NFTs
As a rule, the coders liked to code and make computers do new stuff, and the sysadmins liked to make sure said computers worked smoothly. Coders would eagerly explain that with some easily acquired new kit, they could revolutionise things for the business, while sysadmins would roll their eyes and ask how this would affect user management, or interoperability, or stability, or account management, or some other boring subject no-one wanted to hear about anymore.
And for the past ten years coders have ruled the world and have broken it into ever smaller pieces for the marketers to be able to sell them to others.
Sysadmins still make sure to prevent coders from breaking organizations but we can only do so much.